Recently I wrote about the start up part of a business as Part I – if you want to go back to it here is the link.
https://www.geekymarketer.com/wp-admin/upload.php
So let’s look at the next step in your plan. The customer Journey.

All you have to do is google customer journey map and you will find a wide variety of options to make your own map. It depends on what you are looking for and your industry.

Personally I have made very complicated maps (for a print-on-demand book site – when my boss wanted to dip his toe into the POD book market like Lulu. I can’t blame him for wanting to try. It is a huge industry but the time to get in was long ago. But we went through the process. The journey map was all about the website and how from becoming a customer to the book(s) being shipped out – what that process looked like.

Recently I helped someone with their journey map for their non-profit women’s shelter. This looked very different as we had to look at how the person found the non-profit to what they would be going through over their time inside of the women’s shelter and beyond. It was kind of a wake-up session for the shelter as they had never put this down on paper to realize they had so many touch points with clients from beginning to end. Additionally they decided to create a second journey map for those that left the shelter and we now out on their own – for follow up and additional services.

Create that journey map for your potential customers / clients to better understand their journey with your business.

#marketing #customerjourneymap #entrepreneurship